The Guardian 26 October, 2005

Dingo bytes

The song Our Don Bradman was a handy piece of nationalism during the 1930s Depression, Bradman even then being cricketís premier batsman. The Bradman Foundation was set up in 1987 to promote cricket as a "valuable cultural and sporting force within the community", but the Foundation has overstepped the mark, using Bradmanís name to flog chocolate chip biscuits on the sub-continent and Britain. "Bradmanís Chocolate Chip Cookies", manufactured in Melbourne by the company Unibic, are set to go on a trial sale in India. The Bradman family has stepped in to halt the move. In a statement they said, "Sir Donald is a loved and missed family member, not a brand name like Mickey Mouse."

In the promotion of militarism in Australia that has been undertaken by the Howard Government, perhaps the most outrageous and at the same time idiotic is the proposal by Liberal MP Dana Vale to have a replica of Anzac Cove, Gallipoli, built at the end of Mornington Peninsula, in Victoria. It would be a memorial park that "replicates as a closely as possible the Gallipoli battlefields, memorials and cemeteries" said Vale. Gallipoliís significance is about the memory of those who died being used as cannon fodder by British imperialism; the blood that was spilled on its soil. Valeís Disney theme park is an insult. A Wilcox cartoon in the in the Sydney Morning Herald hit the nail on the head: a man and his son are standing at "Pseudo-Gallipoli" and the man says, "Son, this isnít where your great-great granddad fought and died for us", and the son says, "Iíll always remember what he didnít do here".

One third of Australian children are overweight or obese. Thus, The Parentís Jury, a network of parents working to improve the food and physical activity of children are targeting Kelloggs in a long campaign against the breakfast cereal manufacturerís promotion of Coco Pops, in particular now that its Coco Pops commercial has won the 2005 Childrenís Television Advertising Award. The ad ó featuring childrenís entertainer Monica Trapaga ó pushes the line that the sugar-laden cereal is good for childrenís health. Coco Pops have virtually no fibre and 36.5 percent added sugar.

CAPITALIST HOG OF THE WEEK: is drug giant Glaxo≠SmithKline. The potentially catastrophic H5N1 avian bird flu presents such a clear and present danger that governments around the world are organising ways of dealing with it. Here in Australia GlaxoSmithKline holds the exclusive licence for the antiviral drug Relenza. Another drug giant, Roche, was earlier forced to allow manufacturers to copy its antiviral drug after an Indian company announced its intention to manufacture a generic version of it. But not GlaxoSmithKline, which intends to hold onto its exclusive licence, and hence its profits.

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